DigiMag Duplex: Double the Print, Expand the Possibilities

In a print market where customers want more personalization, faster turnaround, shorter production runs, and greater creative flexibility, every square inch of printable media matters. That is exactly where DigiMag^® Duplex double-sided printable magnetic sheets from Magnum Magnetics^® offer printers, marketers, brands, and promotional product producers a different way to think about magnetic media.

Unlike traditional printable magnet sheets that provide a single printable face, DigiMag Duplex features printable surfaces on both sides of the sheet. The result is twice the opportunity for graphics, branding, instructions, promotional messaging, schedules, variable information, or other creative content within one versatile magnetic product.

For print service providers looking to expand their specialty print capabilities, and for marketers searching for physical media that can deliver more than a conventional postcard or handout, DigiMag Duplex creates exciting new possibilities.

What Is DigiMag Duplex?

DigiMag Duplex is a double-sided printable magnetic sheet engineered specifically for digital printing applications. Each side features a matte white polypropylene printable surface designed for excellent print quality and ink adhesion.

The 12" x 18" sheets are .016" thick and supplied unmagnetized, helping them feed and process through compatible digital printing equipment. After printing, you can cut, perforate, or die-cut the material as needed, then magnetize one side using a magnetizer from Magnum Magnetics.

Once magnetized, DigiMag Duplex delivers a magnetic pull strength of up to 20 lbs./ft².

The important distinction is that while DigiMag Duplex can be printed on both sides, it is magnetized on one side after printing. That gives designers two printable canvases while maintaining the functionality customers expect from flexible magnetic material.

More Printable Space Means More Creative Possibilities

Double-sided printing may sound like a simple difference, but it can completely change how a magnetic promotional piece is designed.

Consider a traditional promotional magnet. The available space typically has to accommodate the logo, contact information, promotional message, graphics, offer, and call to action. DigiMag Duplex gives designers another surface.

For example, a restaurant could feature branding and contact information on one side and a menu, QR code, or promotional offer on the other. A sports organization could print team graphics on the front and a full season schedule on the reverse. A healthcare provider could combine important contact information with appointment reminders or wellness information.

That extra printable surface can turn a simple magnet into a more useful communication tool that customers have a reason to keep.

Made for Postcards, Sports Schedules, and Direct Mail

One of the most compelling applications for DigiMag Duplex is magnetic direct mail.

DigiMag Duplex is well suited for postcards, sports schedules, calendars, promotional mailers, service reminders, and other direct-mail pieces. Even better, finished DigiMag Duplex pieces are compatible with the U.S. Postal Service for direct mailing, allowing marketers and print providers to build magnetic functionality directly into a mailed campaign.

That opens the door to creative mail pieces that do more than deliver a one-time message. Instead of receiving a traditional postcard that may be read and discarded, the recipient gets a promotional piece designed to remain useful after it arrives. Once placed on a refrigerator, filing cabinet, locker, toolbox, or other receptive surface, the magnet can continue displaying the advertiser's message for weeks or months.

That long-term visibility can make magnetic direct mail particularly attractive for organizations that benefit from repeated brand exposure.

Possible applications include:

Sports schedules: Team branding on one side with a complete season schedule, ticket information, or QR code on the other.
Postcards: Promotional graphics on the front with contact information, an offer, a map, or a call to action on the reverse.
Service reminders: Heating and cooling companies, plumbers, electricians, auto dealers, and other service businesses can keep phone numbers and maintenance information within easy reach.
Restaurant promotions: Branding paired with menus, ordering information, loyalty offers, or QR codes.
Healthcare communications: Office information, appointment resources, important numbers, or wellness reminders.
Real estate marketing: Agent branding combined with homeowner resources, calendars, contact information, or property-search QR codes.
School and community calendars: Important dates, schedules, event information, and contact details in a format families can keep visible.

For commercial printers and direct-mail providers, DigiMag Duplex can become a value-added product that helps customers think beyond the traditional postcard.

A Natural Fit for Short Runs and Personalized Printing

Print buyers increasingly expect shorter runs, faster changes, greater personalization, and more targeted campaigns. Digital printing makes it possible to produce regional versions, limited quantities, customized messaging, and variable information without relying solely on long production runs.

DigiMag Duplex fits naturally into that environment.

Rather than producing one generic magnetic piece for an entire campaign, printers can explore applications with:

Location-specific information
Personalized offers
Regional schedules
Different QR codes
Variable contact information
Individual dealer or distributor branding
Event-specific messaging
Limited-time promotions

That flexibility can create value for both the print provider and the end customer.

For printers, specialty magnetic applications offer another way to move beyond commodity print and demonstrate capabilities customers may not know are available.

Magnetic Direct Mail That Gives Customers a Reason to Keep It

The effectiveness of any direct-mail piece ultimately depends on whether it captures attention and encourages action.

Magnetic media adds another consideration: Can the piece remain useful after the initial interaction?
A well-designed DigiMag Duplex postcard or schedule can deliver an immediate promotional message while also serving as a long-term reference piece.

A local sports team might mail a season schedule that stays on a fan’s refrigerator throughout the year. A home services company could send a magnet featuring seasonal maintenance reminders and its service number. A restaurant could mail a promotional offer with ordering information that remains visible in the customer's kitchen.

The objective is not simply to create another advertisement.

It is to create something useful enough that the recipient chooses to keep it.

Connect Physical Print with Digital Marketing

Today’s printed marketing pieces can also serve as gateways to digital experiences. QR codes make it easy to connect physical mail and printed promotions with websites, landing pages, ordering systems, videos, event registration, appointment scheduling, coupons, and other online resources.

DigiMag Duplex provides plenty of room to make that connection.

One side can deliver bold graphics and branding while the second carries a QR code directing the customer to:

Product information
Online ordering
Coupons and promotional offers
Event registration
Appointment scheduling
Videos
Social media
Personalized landing pages

This combination can turn a magnetic postcard, schedule, or promotional piece into a physical-to-digital marketing touchpoint.

The printed magnet keeps the brand visible, while the digital connection gives the recipient an easy way to take the next step.

Turn Printable Magnetic Media into a Specialty Print Opportunity

For commercial and digital printers, growth often comes from finding new ways to add value to existing customer relationships.

Printable magnetic media is one of those opportunities.

DigiMag Duplex lets printers offer customers something more distinctive than traditional paper-based promotional products while still leveraging digital print workflows.

Possible applications include:

Magnetic postcards
Sports schedules
Calendars
Direct-mail promotions
Reference guides
Educational tools
Menus
Loyalty pieces
Event promotions
Business information cards
Service reminders
Community schedules
Promotional giveaways

And because DigiMag Duplex is supplied unmagnetized, printing can take place before the material receives its magnetic charge.

That workflow lets printers produce, finish, convert, and personalize the material before magnetization.

Made in the USA by Magnum Magnetics

Magnum Magnetics manufactures DigiMag Duplex in the United States.

From printable magnetic sheets and wide-format magnetic media to custom magnetic solutions and magnetizing equipment, Magnum works with printers and manufacturers to help match magnetic material to the application and production process.

For DigiMag Duplex, that support extends beyond simply purchasing sheets. Magnum Magnetics can also help customers understand printer compatibility, post-press magnetization, converting considerations, and other factors involved in creating a successful finished magnetic product.

Put Both Sides of Your Next Print Project to Work

Print buyers are asking for more creative, targeted, and useful products. Printers are looking for specialty applications that can differentiate their capabilities and deliver additional value.

DigiMag Duplex brings those opportunities together.

With two high-quality printable surfaces, post-press magnetization, digital-print compatibility, USPS-compatible direct-mail applications, and the versatility of flexible magnetic media, DigiMag Duplex lets you rethink what a printed magnet can do.

From magnetic postcards and sports schedules to calendars, direct mail, promotional pieces, and personalized campaigns, DigiMag Duplex gives printers and marketers more room to communicate and more ways to stay visible.

Don’t limit your next magnetic project to one side.

Put both sides to work with DigiMag Duplex.
Learn more about DigiMag Duplex double-sided printable magnetic sheets, request samples, or talk with a Magnum Magnetics representative about adding printable magnetic media to your next project.

Browse our offerings and let us know if you have any questions about using magnets for promotions or need help choosing the best magnetic solution for your next campaign.