It’s Easy to Print Magnets!
Printed magnets are a fantastic specialty offering for print shops, both large and small, providing a source of profit and repeat business. From promotional calendars and business cards to magnetic signage, printed magnets enjoy long life on customers’ refrigerators and have become a cost-effective solution for creating interchangeable signs for vehicles, in-store displays, and wide-format graphics.
However, many printers are still using outdated methods to create these magnets, printing on vinyl and then laminating them onto magnetic media. This extra step is not only unnecessary but also more time-consuming and costly.
The Simplified Process: Printing Directly to Magnet
Our product, DigiMag® Vinyl, revolutionizes the printing process by offering flexible magnetic sheeting with a white, direct-printable vinyl laminate. This product can be fed through wide-format solvent, eco-solvent, UV, and latex inkjet printers just like any other semi-rigid substrate, allowing you to print directly to magnet in a single pass.
Benefits of Printing Directly to Magnet
Cost Savings
One of the most significant advantages of printing directly to magnetic media is the cost savings. By eliminating the need to purchase separate vinyl for printing, you save on material costs. Additionally, skipping the laminating step reduces labor costs and minimizes the risk of costly errors during production.
Fewer Lamination Problems
Laminating vinyl over vinyl can lead to various issues, such as poor bonding and delamination, which can result in frayed edges or peeling. Printing directly onto magnet ensures a single, stable layer of vinyl, reducing the risk of these problems. Additionally, the extra layer of vinyl can cause the finished product to curl, especially when exposed to heat or moisture. Using factory-laminated vinyl on magnetic sheeting minimizes this risk, providing a more reliable product.
Better Vehicle Signs
Vehicle signs are a popular application for printed magnets, but they demand high performance due to exposure to harsh conditions. Quality magnetic media is essential, but printing directly onto the magnet is crucial for vehicle signs. Applying an additional layer of vinyl can cause curling, which compromises the sign's adhesion to the vehicle, especially at high speeds. Printing directly onto the magnet ensures better durability and adhesion, keeping your vehicle signs securely in place.
It’s Easy to Get Started
With all these benefits, it’s clear why more printers should adopt direct-to-magnet printing. The process is straightforward, and there are numerous off-the-shelf solutions compatible with most solvent, eco-solvent, UV, and latex inkjet printers. Options are also available for other press types, including offset presses, screen printers, and sheet-fed digital printers.
If you’re ready to explore the advantages of printing magnets directly, we’re here to help. Contact one of our product specialists for more information and resources to get started.
Discover how easy it is to print magnets and enhance your offerings with high-quality magnetic products today!